Brand strategy. Commercial execution.

From JPMorgan trading floors to Paris Airshow debuts, Aster Advisors brings the rigor of institutional finance to the brands defining their industries.

We are a trusted strategic partner to the founders and investors shaping the future of their sectors, advising a select group of family offices, venture firms, and premium enterprises across the US, UK, and Europe.

Drawing on more than 20 years of institutional and hands-on experience, we launch market-shaping brands, build strategic partnerships, and translate complex commercial strategy into measurable value across financial services, aviation, experiential luxury, and advanced mobility.

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What We Do

We design the commercial frameworks that elevate enterprise value. We build the brand architecture, go-to-market systems, partnership frameworks, and fundraising narratives that resonate with capital and consumers at the right moment.

Whether you're entering a new market, optimizing for commercial expansion, or preparing for a significant capital event, we bring the strategic clarity and operational discipline required to execute in the market.

Our advisory model blends commercial acumen with hands-on executive mentorship, supported by a trusted network of creative, digital, and media specialists who turn positioning into permanent industry authority.

Our Services

Through a blend of strategic advisory, executive mentorship, and deep sector insights, we build the commercial infrastructure, global relationships, and execution systems that drive lasting enterprise value.

  • We embed with your team to build the functions, frameworks, and market positioning that drive real commercial outcomes. From brand strategy and go-to-market systems to partnership development and investor narratives, we operate at the intersection of strategy and execution.

  • For founders and executives navigating pivotal inflection points. We bring pattern recognition from 20+ years across scaling ventures, capital raises, and global expansion so you are not figuring it out alone.

  • Personalized, ICF-accredited coaching for leaders who want to move with greater clarity, confidence, and purpose. We help you align personal leadership with professional ambition so momentum builds from the inside out.

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Our Clients

We partner with a select group of family offices, venture capital funds, and high-growth ventures across the US, UK, and Europe navigating pivotal milestones.

Whether launching new concepts, securing capital, or entering new markets, our advisory model deploys deep, specialized expertise across financial services, premium aviation, luxury travel, and advanced mobility.

Meet the founder, Eva

Eva founded Aster Advisors with a clear purpose: to offer a small number of exceptional founders and investors exactly what she spent 20 years developing - the strategic clarity, commercial infrastructure, and hands-on partnership to turn their biggest ideas into market reality.

Over 20 years, she has operated at both ends of the capital table. She spent a decade in institutional finance at JPMorgan, Atticus Capital, Och-Ziff Capital Management, and CQS, focusing on investor relations, fundraising, and global marketing for some of the world's most demanding alternative investment firms.

Her passion for travel, flight, and the future of how people move through the world led her to step out of finance and into senior operating roles, building commercial engines from the ground up across advanced mobility, aviation, and luxury travel.

As VP of Global Business Development at Aero, the first luxury semi-private air travel company, she was part of the launch team scaling revenue to $30M across 18 routes, developed 70+ global distribution and brand partnerships with names including Nobu, Six Senses, and Soho House, and sourced the capital partners that anchored a $50M Series B. At Elysian Aircraft, she built the brand from inception and spearheaded the company's debut at the Paris Airshow. At Navier, she partnered with the leadership team on brand strategy and the global go-to-market roadmap across North America, Europe, and the Middle East.

Eva holds degrees in Psychology, Cinema & Media Studies, and Economics (Cum Laude) from Wellesley College and the University of Oxford, and is a certified coach accredited by the ICF, ECC, and AC.

When not advising clients, she makes art, explores the world with her maltipoo Rocco, and writes for Travelle, her curated platform for luxury travel and meaningful exploration.

25 Brands

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$30M Revenue

·

70+ Partnerships

·

$50M+ Raised

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12 Markets

·

20+ Years

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25 Brands · $30M Revenue · 70+ Partnerships · $50M+ Raised · 12 Markets · 20+ Years .

Our Process

We take an intentional, partner-led approach to enterprise value, dedicating the focus required to isolate your core levers, navigate complexity, and protect what makes your concept distinct. Our five-step framework is designed to optimize your time, capital, and resource allocation where it yields the highest strategic return.

  • A geometric abstract design of interconnected purple lines on a black background

    IDENTIFY

    We pinpoint your highest-leverage opportunities: new revenue models, untapped brand alliances, and clear capital strategies so every move you make is entirely intentional.

  • Four concentric purple circles on a black background.

    DEVELOP

    We build your commercial engine: refining your positioning, sharpening your brand narrative, and designing the sales systems and frameworks tailored to exactly where you are headed.

  • Abstract design with overlapping purple circles on a black background

    CONNECT

    We open doors through curated introductions, private industry events, and bespoke gatherings to align your concept with the partners, investors, and cross-sector collaborators you need.

  • A stylized purple and black circular design with a central circle and an outer ring, intersected by lines forming a geometric pattern.

    FORMALIZE

    We help you navigate negotiations and structure terms so that every partnership is built on clear expectations, turning new relationships into long-term assets rather than loose ends.

  • A geometric illustration of concentric circles and arcs in purple on a black background, resembling a stylized horizon or sunset scene.

    MEASURE

    We track performance and optimize as we go, ensuring your strategy stays sharp, your team stays focused, and the business delivers the real, measurable results it should.

  • “Eva’s holistic approach, blending personal development, strategic insight, and operational excellence, has been pivotal in the growth of both myself as a founder and Roam as an early-stage startup. I am profoundly grateful for her unwavering support and highly recommend Eva to any entrepreneur looking to elevate their business and personal journey to new heights."

    Ben Taylor, Founder of Roam

  • "Eva’s integrated approach helped me navigate some big transitions so I could focus on my growing business. She didn’t just offer advice—she helped me align my goals with what matters most to me, personally and professionally. I feel more grounded and confident in the direction I’m headed."

    Eva Simin, Founder of EVASIMIN

  • After exiting my company, I found myself in that tricky in-between space - proud of what I had built but unsure where to focus next. I needed clarity on what would energize me and feel truly meaningful. Eva helped me bring structure to that uncertainty, reconnect with what drives me, and design my next chapter in a way that aligns with my values, creativity, and long-term vision. Our work gave me the confidence to move forward with purpose and excitement.

    Maria Wlosinska, Founder of Unlock

  • I’m delighted to recommend Eva for her exceptional coaching and mentorship. Over the years, her insight and support have helped me make better decisions, reframe my thinking, and grow into a more effective leader. Working with Eva is both rewarding and effortless. She brings a rare blend of clarity, care, and commitment to every conversation. I highly recommend her to anyone seeking thoughtful, results-driven guidance.

    Filippo Egizii, Kearney

  • Working with Eva has been a powerful experience. Her insight and attention to detail consistently help me see things more clearly, and her assertive communication style keeps our work focused and effective. Life has thrown a lot of changes my way, and Eva’s flexibility and presence through it all have made a real difference. I always leave our sessions feeling grounded and reoriented.

    Brad Mitchell Cohen

Select Clients & Partners

  • The logo for NAVIR features geometric shapes and stylized text.
  • Fly Stan logo with stylized globe icon and the text 'Fly Stan' in a futuristic font.
  • A stylized pill capsule with horizontal stripes in red, orange, and yellow, positioned to the left of the word 'Pill' in black text.
  • Silhouette of a eaton with tree branches in the shape of a heart and a crescent moon in the background
  • Black background with the word 'CADRO' in large, outlined, uppercase letters centered in white.
  • Logo for K9 Jets with the text 'K9' inside a blue circle and the word 'JETS' to the right, all on a black background.
  • The MoonWare logo featuring a circular emblem with a stylized 'M' and 'W' plus the text 'MOONWARE' underneath.
  • Silhouette of a person crawling out of a dark hole, with a faint light above.
  • Text reads 'Sunny future' in large, orange, stylized font with a small star above the 'y' in 'Sunny'.
  • A stick figure with arms raised and a smiling face stands on a raised platform or stage with the words "I hope you get everything you want" written on it.
  • Yayem OS logo with stylized black text on a white background
  • A stylized illustration of a turtle with a smiling face, wearing a crown-like hat, and the text 'MyLER' inside the turtle's shell.
  • Aethos
  • Black background with white outlined stylized text reading "M13".
  • Diagram of two beige rectangular blocks with yellow circles overlapping along a dashed blue vertical line.
  • Graphic with a red circle displaying the number 3, and a gray circle with the letter L, representing the game Rock, Paper, Scissors.
  • BARK Air
  • The image features a stylized, black and white sign with the word 'lume' in lowercase, thin, modern font, surrounded by a thin rectangular outline.
  • Dacoda logo with a disc shape and a star in the background.