Brand strategy. Commercial execution.

I am Eva, founder of Aster Advisors. From JPMorgan trading floors to Paris Airshow debuts, I bring the rigor of institutional finance to the brands defining their industries.

Aster Advisors is my practice, built for a carefully chosen group of founders, family offices, investment firms, and premium enterprises across the US, UK, and Europe. The work sits at the intersection of brand authority, strategic partnerships, and commercial execution, and it draws on more than 20 years of hands-on experience across financial services, aviation, experiential luxury, and advanced mobility.

I launch market-shaping brands, build strategic partnerships, and translate complex commercial strategy into measurable value.

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What I Do

I design the commercial frameworks that allow companies to grow with intention. That means building the brand architecture, go-to-market systems, partnership frameworks, and fundraising narratives that resonate with capital and consumers at the right moment.

The work looks different depending on where a company is. Sometimes it is a market entry, sometimes a commercial expansion, sometimes a capital raise that needs a sharper story behind it. What stays consistent is the approach: strategic clarity first, operational discipline operational discipline throughout, and the kind of hands-on involvement that actually moves things forward.

I work with a small number of clients at a time, supported by a trusted network of creative, digital, and media specialists when the work requires it. The result is a senior advisory relationship that covers the full picture, from positioning to execution, rather than stopping at the strategy document.

What I offer

My work sits at the intersection of brand authority, commercial execution, and strategic relationships. I stay involved long enough to make sure the strategy actually lands.

  • I embed directly with your team to build the functions, frameworks, and market positioning that drive real commercial outcomes. The work spans brand strategy, go-to-market systems, partnership development, and investor narratives, always at the intersection of strategy and execution rather than stopping at the recommendation.

  • For founders and executives navigating pivotal moments in their growth. I bring pattern recognition from 20+ years across scaling ventures, capital raises, and global market entry, so you are not figuring it out alone.

  • Personalized, ICF-accredited coaching for leaders who want to move with greater clarity, confidence, and purpose. I help you align personal leadership with professional ambition, so that momentum builds from the inside out.

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Who I Work With

I work with a carefully chosen group of family offices, investment firms, and high-growth ventures across the US, UK, and Europe, typically at pivotal moments of growth, whether that is launching a new concept, securing capital, or entering a new market.

My clients tend to operate in industries where trust, credibility, and relationships are the real currency: financial services, premium aviation, luxury travel, and advanced mobility.

Meet the founder, Eva

I founded Aster Advisors with a clear purpose: to give a small number of exceptional founders and investors exactly what I spent 20 years building, the strategic clarity, commercial infrastructure, and hands-on partnership to turn their biggest ideas into market reality.

Over two decades, I have operated at both ends of the capital table. I spent a decade in institutional finance at JPMorgan, Atticus Capital, Och-Ziff Capital Management, and CQS, leading investor relations, fundraising, and global marketing for some of the world's most demanding alternative investment firms.

My passion for travel, flight, and the future of how people move through the world led me to step out of finance and into senior operating roles across advanced mobility, aviation, and luxury travel.

As VP of Global Business Development at Aero, the first luxury semi-private air travel company, I led the commercial and partnership function that scaled revenue to $30M across 18 routes, built 70+ global distribution and brand partnerships with names including Nobu, Six Senses, and Soho House, and sourced the capital partners that anchored a $50M Series B. At Elysian Aircraft, I built the brand from inception and spearheaded the company's debut at the Paris Airshow. At Navier, I partnered with the leadership team on brand strategy and the global go-to-market roadmap across North America, Europe, and the Middle East.

I hold degrees in Psychology, Cinema & Media Studies, and Economics (Cum Laude) from Wellesley College and the University of Oxford, and am a certified coach accredited by the ICF, EMCC, and AC.

When I am not advising clients, I make art, explore the world with my maltipoo Rocco, and write for Travelle, my curated platform for luxury travel and meaningful exploration.

25 Brands Built

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$30M Revenue Scaled

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70+ Partnerships

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$75M+ Capital Introduced

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12 Markets

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20+ Years Experience

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25 Brands Built · $30M Revenue Scaled · 70+ Partnerships · $75M+ Capital Introduced · 12 Markets · 20+ Years Experience ·

My Process

I take an intentional, partner-led approach to every engagement, dedicating the focus required to isolate your core levers, navigate complexity, and protect what makes your concept distinct. The framework I use is designed to make the most of your time, capital, and resources, directing each toward where it will have the highest strategic impact.

  • A geometric abstract design of interconnected purple lines on a black background

    IDENTIFY

    I pinpoint your highest-leverage opportunities, from new revenue models and untapped brand alliances to clear capital strategies, so every move you make is entirely intentional.

  • Four concentric purple circles on a black background.

    DEVELOP

    I build your commercial engine, refining your positioning, sharpening your brand narrative, and designing the sales systems and frameworks tailored to where you are headed.

  • Abstract design with overlapping purple circles on a black background

    CONNECT

    I open doors through curated introductions, private industry events, and bespoke gatherings, bringing your concept in front of the partners, investors, and collaborators you need.

  • A stylized purple and black circular design with a central circle and an outer ring, intersected by lines forming a geometric pattern.

    FORMALIZE

    I help you navigate negotiations and terms so that every partnership is built on clear expectations, turning relationships into long-term assets rather than loose ends.

  • A geometric illustration of concentric circles and arcs in purple on a black background, resembling a stylized horizon or sunset scene.

    MEASURE

    I track performance and optimize as we go, ensuring your strategy stays sharp, your team stays focused, and the business delivers the results it should.

  • “Eva’s holistic approach, blending personal development, strategic insight, and operational excellence, has been pivotal in the growth of both myself as a founder and Roam as an early-stage startup. I am profoundly grateful for her unwavering support and highly recommend Eva to any entrepreneur looking to elevate their business and personal journey to new heights."

    Ben Taylor, Founder of Roam

  • "Eva’s integrated approach helped me navigate some big transitions so I could focus on my growing business. She didn’t just offer advice—she helped me align my goals with what matters most to me, personally and professionally. I feel more grounded and confident in the direction I’m headed."

    Eva Simin, Founder of EVASIMIN

  • After exiting my company, I found myself in that tricky in-between space - proud of what I had built but unsure where to focus next. I needed clarity on what would energize me and feel truly meaningful. Eva helped me bring structure to that uncertainty, reconnect with what drives me, and design my next chapter in a way that aligns with my values, creativity, and long-term vision. Our work gave me the confidence to move forward with purpose and excitement.

    Maria Wlosinska, Founder of Unlock

  • I’m delighted to recommend Eva for her exceptional coaching and mentorship. Over the years, her insight and support have helped me make better decisions, reframe my thinking, and grow into a more effective leader. Working with Eva is both rewarding and effortless. She brings a rare blend of clarity, care, and commitment to every conversation. I highly recommend her to anyone seeking thoughtful, results-driven guidance.

    Filippo Egizii, Kearney

  • Working with Eva has been a powerful experience. Her insight and attention to detail consistently help me see things more clearly, and her assertive communication style keeps our work focused and effective. Life has thrown a lot of changes my way, and Eva’s flexibility and presence through it all have made a real difference. I always leave our sessions feeling grounded and reoriented.

    Brad Mitchell Cohen

Select Clients & Partners

  • The logo for NAVIR features geometric shapes and stylized text.
  • Fly Stan logo with stylized globe icon and the text 'Fly Stan' in a futuristic font.
  • A stylized pill capsule with horizontal stripes in red, orange, and yellow, positioned to the left of the word 'Pill' in black text.
  • Silhouette of a eaton with tree branches in the shape of a heart and a crescent moon in the background
  • Black background with the word 'CADRO' in large, outlined, uppercase letters centered in white.
  • Logo for K9 Jets with the text 'K9' inside a blue circle and the word 'JETS' to the right, all on a black background.
  • The MoonWare logo featuring a circular emblem with a stylized 'M' and 'W' plus the text 'MOONWARE' underneath.
  • Silhouette of a person crawling out of a dark hole, with a faint light above.
  • Text reads 'Sunny future' in large, orange, stylized font with a small star above the 'y' in 'Sunny'.
  • A stick figure with arms raised and a smiling face stands on a raised platform or stage with the words "I hope you get everything you want" written on it.
  • Yayem OS logo with stylized black text on a white background
  • A stylized illustration of a turtle with a smiling face, wearing a crown-like hat, and the text 'MyLER' inside the turtle's shell.
  • Aethos
  • Black background with white outlined stylized text reading "M13".
  • Diagram of two beige rectangular blocks with yellow circles overlapping along a dashed blue vertical line.
  • Graphic with a red circle displaying the number 3, and a gray circle with the letter L, representing the game Rock, Paper, Scissors.
  • BARK Air
  • The image features a stylized, black and white sign with the word 'lume' in lowercase, thin, modern font, surrounded by a thin rectangular outline.
  • Dacoda logo with a disc shape and a star in the background.