Strategy For Growth-Stage Founders

Aster Advisors is a strategic advisory firm partnering with founders and investors ready to scale.

We work with a select group of family offices, venture firms, and high-growth startups across the US, UK, and Europe.

Drawing on more than 20 years of hands-on experience launching category-defining brands, building strategic partnerships, and translating commercial strategy into measurable growth, we support you across financial services, aviation, luxury travel, and advanced mobility.

Connect with us

What We Do

We build the commercial engines that scale your businesses: brand strategy, go-to-market systems, partnership frameworks, and fundraising narratives that resonate with the right people at the right moment.

Whether you're entering a new market, repositioning for growth, or preparing for your next raise, we bring the strategic clarity and operational discipline to make it happen. Not just on paper, but in the market.

Our work blends consulting, mentorship, and coaching, supported by a trusted network of creative, digital, and media specialists who help turn strategy into execution.

Our Services

Through a mix of consulting, mentorship, and coaching, we build the mindset, relationships and systems that drive lasting growth.

  • We embed with your team to build the functions, frameworks, and market positioning that drive real commercial outcomes. From brand strategy and go-to-market systems to partnership development and investor narratives, we operate at the intersection of strategy and execution.

  • For founders and executives navigating pivotal inflection points. We bring pattern recognition from 20+ years across scaling ventures, capital raises, and global expansion so you are not figuring it out alone.

  • Personalized, ICF-accredited coaching for leaders who want to move with greater clarity, confidence, and purpose. We help you align personal leadership with professional ambition so momentum builds from the inside out.

Book a meeting

Our Clients

We partner with family offices, venture capital funds, and startups across the US, UK, and Europe, working with you at pivotal moments - launching new ventures, raising capital, or expanding into new markets.

While our work spans industries, we bring particular depth in financial services, hospitality, travel, and aviation.

Meet the founder, Eva

Eva is a brand and commercial strategist with 20+ years of experience helping companies scale in some of the world's most demanding sectors private capital, aviation, luxury travel, and advanced mobility.

She has served as VP of Brand and Commercial Strategy at Navier, Head of Marketing at Elysian Aircraft, where she built the brand from the ground up and led the company’s debut at the Paris Airshow, and VP of Global Business Development at Aero, where she helped scale the airline to $30M in annual revenue across 18 routes and secured capital partners for a $50M Series B.

Before founding Aster Advisors, Eva held senior roles in financial services at CQS, Och-Ziff Capital Management, Atticus Capital, and JPMorgan, leading investor relations, product development, and marketing.

She holds degrees in Psychology, Cinema & Media Studies, and Economics (Cum Laude) from Wellesley College and the University of Oxford, and is a certified coach accredited by the ICF, ECC, and AC.

Eva founded Aster Advisors to do the work she does best: helping exceptional founders and investors build with clarity, credibility, and momentum.

25 Brands Built Across Funds and Startups

·

$30M Revenue Scaled

·

70+ Partnerships Launched

·

18 Routes Launched

·

12 Markets

·

20+ Years

25 Brands Built Across Funds and Startups · $30M Revenue Scaled · 70+ Partnerships Launched · 18 Routes Launched · 12 Markets · 20+ Years

Our Process

We take a thoughtful and personalized approach to growth, investing time to understand your goals, challenges, and what makes your businesses unique. Our five-step process is designed to help you focus your time, energy, and investment where it matters most.

  • A geometric abstract design of interconnected purple lines on a black background

    IDENTIFY

    We pinpoint your highest-leverage opportunities: new revenue streams, untapped partnerships, and capital strategies so every move is intentional.

  • Four concentric purple circles on a black background.

    DEVELOP

    We build your go-to-market engine: positioning, brand, sales systems, and partnerships tailored to where you are and where you're headed.

  • Abstract design with overlapping purple circles on a black background

    CONNECT

    We open doors through curated introductions, key events, and bespoke gatherings to connect you with the partners, investors, and collaborators you need.

  • A stylized purple and black circular design with a central circle and an outer ring, intersected by lines forming a geometric pattern.

    FORMALIZE

    We help you negotiate, structure, and set clear expectations for every partnership so relationships become long-term assets, not loose ends.

  • A geometric illustration of concentric circles and arcs in purple on a black background, resembling a stylized horizon or sunset scene.

    MEASURE

    We track performance and optimize continuously so your strategy stays sharp and delivers the meaningful, measurable results it should.

  • “Eva’s holistic approach, blending personal development, strategic insight, and operational excellence, has been pivotal in the growth of both myself as a founder and Roam as an early-stage startup. I am profoundly grateful for her unwavering support and highly recommend Eva to any entrepreneur looking to elevate their business and personal journey to new heights."

    Ben Taylor, Founder of Roam

  • "Eva’s integrated approach helped me navigate some big transitions so I could focus on my growing business. She didn’t just offer advice—she helped me align my goals with what matters most to me, personally and professionally. I feel more grounded and confident in the direction I’m headed."

    Eva Simin, Founder of EVASIMIN

  • After exiting my company, I found myself in that tricky in-between space - proud of what I had built but unsure where to focus next. I needed clarity on what would energize me and feel truly meaningful. Eva helped me bring structure to that uncertainty, reconnect with what drives me, and design my next chapter in a way that aligns with my values, creativity, and long-term vision. Our work gave me the confidence to move forward with purpose and excitement.

    Maria Wlosinska, Founder of Unlock

  • I’m delighted to recommend Eva for her exceptional coaching and mentorship. Over the years, her insight and support have helped me make better decisions, reframe my thinking, and grow into a more effective leader. Working with Eva is both rewarding and effortless. She brings a rare blend of clarity, care, and commitment to every conversation. I highly recommend her to anyone seeking thoughtful, results-driven guidance.

    Filippo Egizii, Kearney

  • Working with Eva has been a powerful experience. Her insight and attention to detail consistently help me see things more clearly, and her assertive communication style keeps our work focused and effective. Life has thrown a lot of changes my way, and Eva’s flexibility and presence through it all have made a real difference. I always leave our sessions feeling grounded and reoriented.

    Brad Mitchell Cohen

Select Clients & Partners

  • The logo for NAVIR features geometric shapes and stylized text.
  • Fly Stan logo with stylized globe icon and the text 'Fly Stan' in a futuristic font.
  • A stylized pill capsule with horizontal stripes in red, orange, and yellow, positioned to the left of the word 'Pill' in black text.
  • Silhouette of a eaton with tree branches in the shape of a heart and a crescent moon in the background
  • Black background with the word 'CADRO' in large, outlined, uppercase letters centered in white.
  • Logo for K9 Jets with the text 'K9' inside a blue circle and the word 'JETS' to the right, all on a black background.
  • The MoonWare logo featuring a circular emblem with a stylized 'M' and 'W' plus the text 'MOONWARE' underneath.
  • Silhouette of a person crawling out of a dark hole, with a faint light above.
  • Text reads 'Sunny future' in large, orange, stylized font with a small star above the 'y' in 'Sunny'.
  • A stick figure with arms raised and a smiling face stands on a raised platform or stage with the words "I hope you get everything you want" written on it.
  • Yayem OS logo with stylized black text on a white background
  • A stylized illustration of a turtle with a smiling face, wearing a crown-like hat, and the text 'MyLER' inside the turtle's shell.
  • Aethos
  • Black background with white outlined stylized text reading "M13".
  • Diagram of two beige rectangular blocks with yellow circles overlapping along a dashed blue vertical line.
  • Graphic with a red circle displaying the number 3, and a gray circle with the letter L, representing the game Rock, Paper, Scissors.
  • BARK Air
  • The image features a stylized, black and white sign with the word 'lume' in lowercase, thin, modern font, surrounded by a thin rectangular outline.
  • Dacoda logo with a disc shape and a star in the background.